SUNNY SIDE UP by KiNG MALA
Music Video, 2023
In its equally symbolic visual, directed by Chelsey d’Adesky, she (King Mala) and Kia Farhad play a couple who are chained to their routine — literally. They sit on the couch watching TV and eating breakfast together; the links that used to be unite them as symbols of security have now become a hindrance. She dreams of leaving the room, spitting in his orange juice, maybe eating him like that ominous painting of a lion preying on a deer hanging behind them suggests — all ideas you could also use to break up with your boyfriend.
“I worked with a woman-led production company (432 Films) who just completely understood the energy I wanted this video to have,” KiNG MALA tells NYLON of shooting the visual. “Being on set with them was so exciting and inspiring and the video turned out even better than I could have imagined. I feel like they really captured the feeling of being in this endless routine with someone but in a way that felt artistic and funny. It's a light take on a heavy thing, but that's really the only way to cope sometimes.” - NYLON
DIRECTOR Chelsey d’Adesky
PRODUCER Joey Fitzsimmons
PRODUCTION DESIGN Ashley Navid
DIRECTOR OF PHOTOGRAPHY Harley Astorga
EDIT Adam Siler
COLORIST Luke Sirimongkhon
SOUND DESIGN Christophe Daigle